Contagious
Contagious Magazine included LoveJozi’s fakes campaign as one of the most contagious ideas of 2009. We were really honoured to be included in the creative industry’s premier subscriber magazine, DVD and online resource. You can see the caption here, page 15 to be precise, but if you’re interested in non-traditional marketing, the full report is most definitely worth a read
Queen Charlotte
The Highbrow Range’s swing-tag has been spotted from Hillbrow to Hong Kong. Did you know that these surgical masks – that are currently known as swine-flu masks – are actually known as Queen Charlottes? And the packaging they come in from our supplier changes with a new Queen Charlotte every couple of months.
Queen Charlotte’s packaging is as good as Bruce Lee Magazine’s, and if you are lucky enough to have the new issue you would have found a Love Jozi mask there too (along with Bruce Lee’s other give-aways like condoms, pens, and gum). Charlotte has also been seen in last month’s SL Magazine, at Hong Kong Airport and at various Halloween parties round Joburg.
Be Inspired
We were really excited to be included in SA Tourism’s new book called “Be Inspired”. Not only once, but twice. [Pages 48 and 90 to be precise].
The 230 page visual feast celebrates South African creativity and focuses on how we “Communicate our Nation’s Brand”. Who else but the sharp and sassy brand experts at GridWorldwide could have pulled this off? It’s an intelligently researched collection of art, food, comics, design - everything creative that defines our country’s image, and we’re flattered to be part of it.
Shirts off to Collette, Shelley, Nathan and Jean @ Grid.
City Slicker
House and Leisure magazine featured four different wall treatments in their July 2009 issue. To demonstrate the creative use of mosaics, they asked us if they could use the Love Jozi iconic Skyline design.
How could we resist.
They had it made up by printing the graphic onto a computerised grid that calculates exactly where the tiles should be laid. The end result was a 2 x 4m design that the Douglas Jones Collection produced for them.